Who We Are


The dominant story of the food system for the last century has been industrialization and commodification; consumers and food companies have sacrificed nutrient density for convenience and price. We believe the manner in which we produce, distribute and consume food is unsustainable in the extreme; for the soil, the farmer, the livestock and the human race.

Small independent consumer brands focused on delivering nutrient density in simple, convenient and approachable ways will have the opportunity to disrupt huge segments of the food chain and disintermediate the established brands whose businesses are optimized for profitability rather than innovation. These sets of companies, of which Titoz Honest is one, will reorient the food chain around nutrient density, bringing sustainability back to one of the largest and most important industries in the world.